The rise of the Honjok lifestyle in South Korea
Honjok is the term used by those Koreans who decide to live, eat, drink, and undergo most activities on their own, and are happy when they are alone with themselves. This movement started in the first half of the 2010’s and has been growing in parallel with South Korea’s rate of smartphone ownership and the emergence of on-demand shopping and social media. It would seem that tech adoption is one of the main factors that helped elevate Honjok into a national movement.
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