On the 22nd September 2016, Beatrice Lorenzin, Italy’s Health Minister, launched the first Italian “Fertility Day” campaign, to fight the fertility decrease in the country. However, the sexist, offensive and old-fashioned ideologies of the campaign resulted in its failure. In this essay written for my Masters in Science Communication at Imperial College London, I examinedContinue reading “Italian “Fertility Day” brings us back to the fifties and dramatically fails in its purpose: a semiotic analysis”
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Silvia Lazzaris 