Italian “Fertility Day” brings us back to the fifties and dramatically fails in its purpose: a semiotic analysis

On the 22nd September 2016, Beatrice Lorenzin, Italy’s Health Minister, launched the first Italian “Fertility Day” campaign, to fight the fertility decrease in the country. However, the sexist, offensive and old-fashioned ideologies of the campaign resulted in its failure. In this essay written for my Masters in Science Communication at Imperial College London, I examined some postcards of the campaign through semiotic analysis.

Published by silvialazzaris

Italian writer based in the UK.

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